As the European Representative for STRONGHOLD, the leading Korean manufacturer of fully electric coffee roasters and the main roaster sponsor of the World Coffee Roasting Championship, I bridge innovation with the European coffee community.

My role involves managing European distributors, driving strategic marketing initiatives, and ensuring Stronghold’s presence at key industry events.

Beyond distribution, I actively support and oversee national roasting championships, helping to elevate competition standards and showcase the potential of Stronghold technology. I also engage with roasters, baristas, and industry professionals through local events, fostering connections and sharing insights on the future of electric roasting.

From technical support to brand representation, I am committed to making Stronghold a recognised name in the European speciality coffee scene, ensuring innovation and sustainability remain at the forefront of coffee roasting.